The action marks the beginning of a series of initiatives with influencers that the company will promote for the Paris Olympics
Havaianas carried out an action with the godmother of Team Brazil and brand ambassador, Sabrina Sato, who landed in Paris with 20 suitcases.
In a setting in the historic suburb of Saint-Ouen, where Team Brazil is based, Sabrina Sato opened one of the suitcases and revealed the mysterious contents: Havaianas.
In addition to unraveling the mystery, Sabrina also interacted with the public present at the Château de Saint-Ouen, distributing Havaianas identical to those that will be used by the Brazilian delegation during the opening ceremony of the Olympic Games.
The action marks the beginning of a series of initiatives that the company will promote for the Paris Olympics with influencers such as Igão, Mitico, Láctea, Samantha Alves, Valen Bandeira and Paul Cabannes.