Other news was the arrival of Renata Dumont, ex-Stink, at Anonymous Content Brasil, and Renata Lamarco, ex-Outback, at Dengo
In the last full week of July, the agencies were the ones that showed the most movement. BETC Havas promoted Paula Granette the director of comms media planning.
The agency says it will aim to strengthen integrated media planning and increase campaign efficiency, reinforcing Havas Group’s proprietary Media Experience methodology.
Previously, she worked in strategy for Santander and in the Creative Performance Hub at BETC.
A Ampfy also promoted, but in creation: Bruno Érnica will take on the role of ECD. Having worked at the agency for three years, the professional is now taking on the creative management of Ampfy’s largest area, leading a team of almost 80 professionals, that is, one third of the operation’s total staff.
At Ampfy, he was responsible for successful campaigns for brands such as Perdigão, with the case “Receitas com Calabresa”, in addition to significant projects for Bauducco, Outback and Risqué, whose latest work was the collab with Bridgerton announced by Blogueirinha.
Me and Artplan introduced the professionals from the service and business teams at the São Paulo office to the market. Isabel Domingues will take over the position of business director, and Aline Oliveira e Fabio Valle will be the area supervisors.
The new team will report directly to Anna Sant’Annahead of customer service and business at the São Paulo office, which has Glaucia Mountain as CEO.
New design at MRM
A MRM Brasil announced the arrival of Rodrigo Campos as the new design director. The professional will take over the GM account at MRM Brazil and will be tasked with strengthening the brand’s digital presence in the region.
The executive joins the creative leadership alongside Guilherme Medici and Kika Mateos and will report to Dogura Kozonoe, the agency’s Chief Creative Officer (CCO).
Ex-Outback na Dengo
A Listen hired Renata Lamarco as its new head of marketing. With almost 20 years of experience in the sector, Renata has worked at some of the main international agencies and has worked for clients such as Visa, Unibanco, Skol and McDonald’s. Her last stint was at Outback Brasil, where she held the position of senior marketing director.
Lamarco arrives at Dengo with the challenge of strengthening the brand’s presence in the market, expanding its consumer base, and improving digital marketing and integrated communication strategies.
She will join the multifunctional marketing team, whose area is responsible for developing creative campaigns, defining and planning brand management activities, in addition to fostering consumer engagement and the consumption experience.
Renata Dumont in a new home
A Anonymous Content Brasil announced the arrival of Renata Dumont as the new general director and executive producer to lead advertising operations. In her new role, the executive will oversee the development of new projects with brands and agencies as partners.
According to the production company, the advertising operation, in partnership with Rebolución, is preparing to hire directors for productions in the segment, with announcements expected soon. “Advertising has become a significant part of Anonymous Content’s global operation and now we are replicating this model here in Brazil,” says the director.
