“The Enchanted Cave” will have spoilers on the short video platform
SBT announced a strategic partnership with the Kwai app for the channel’s new production, “A Caverna Encantada”, seeking to explore new content and engagement formats, taking advantage of the wide possibilities offered by digital platforms.
For the first time on SBT, some scenes from a production will be shown first-hand on social media before being broadcast on television. During the first five chapters of “A Caverna Encantada”, spoilers will be released exclusively on the channel’s profile. TV Zyn on Kwai, titled Spoilerzyn. This action reveals to fans unreleased scenes from the next chapters of the plot, one day before its official broadcast.
“This partnership promises to transform the way audiences consume television drama, integrating television and social media in a unique and engaging way. Together with Kwai, we will bring fans a high-quality production, full of magic and emotion,” says Luciana Valerio, commercial director of SBT.
The first spoiler will be released this Sunday (28), one day before the production’s premiere.
