Case took home a Gold in Social Impact/Nonprofit/ESG and two Silvers in Platform Integration & DOOH and Innovation
Abrigo Amigo was the theme of the sixth episode of the series with the winners of MMA Smarties Brasil 2023. The case, built by Eletromidia and AlmapBBDO – which also won Gold in Media and Bronze in Brand Experience & Activation at Cannes Lions 2023 –, was born after mapping the most vulnerable bus stops in terms of safety, especially for women.
With the aim of providing company to those waiting for transport, the shelter has an interactive totem connected to the internet, with a night camera and microphone. A sensor installed detects when there is only one person in the location, and then all you have to do is touch the screen to start a video call with a professional from the company.
In this week’s episode of “Smarties: Effective Creativity and Business Impact,” the editor of propmark Vinícius Novaes received Rafaela Alves, Chief Data Media Office at AlmapBBDO, and Marcelo Pacheco, CSO (Chief Sales Officer) at Eletromidia.
They talked about the stages of creating the case, which won a Gold in Social Impact/Non-Profit/ESG, and two Silvers in Platform Integration & DOOH and Innovation.
