Film, created by Tech&Soul, includes broadcasting on open and closed TV, cinemas, radio and out of home media
C6 Bank has presented a new campaign starring Gisele Bündchen to show what happens after someone becomes a customer of the bank.
The film “Gala”, created by Tech&Soul and produced by Fauna, shows Gisele making reference to previous campaigns by inviting viewers to open an account at C6 Bank. Dressed in a gala outfit, the model steps out of a luxury car onto a red carpet where dozens of photographers await her.
“We reproduced a scene that is common for a figure like Gisele, in which she is the center of attention, arriving on a red carpet, to show that, at C6 Bank, the customer is also at the top, in control of their financial life and at the center of our decisions”, explains Alexandra Pain, head of marketing at C6 Bank.
“With the ‘Gala’ campaign, we sought to showcase the essence of C6 Bank: sophistication, innovation and credibility. Gisele Bündchen perfectly represents these values, and the use of the song immortalized by Tina Turner reinforces the bank’s commitment to offering the best in a simple way to its customers,” says Flavio Waiteman, chief creative officer at Tech&Soul.
The piece includes broadcasting on open and closed TV, cinemas, radio and out of home media in São Paulo and Campo Grande.
