The brand will have its identity present in various points of contact, including packaging, points of sale, on and offline media
Tátil Design created the brand’s visual identity for the Paris 2024 Olympic and Paralympic Games. The identity, applied to physical and digital environments, integrates a system of proprietary visual elements such as illustrations that feature different sports and athletes interacting with the Danone smile.
In addition, the signature composite of the Danone logo and the Paris 2024 Games brand will be present in activations throughout the city during the event and on product packaging.
The brands Hipro, Actimel, Activia, Alpro, Danone, Danette and Danonino are being distributed during the 13 million meals served to all people present at the Paris 2024 Games venues: athletes, volunteers, spectators, guests and media.
“We developed a powerful and flexible visual identity that unfolds consistently across multiple points of contact and relationship with the public, creating a synergy between the Olympic elements and the assets of the Danone brand”, says Ricardo Bezerra, CCO of Tátil Design.
