Developed by SpringTime and adapted by Isla Brasil, the piece will be broadcast on social media, digital platforms, open television and OOH
Gatorade has presented its new campaign, which aims to alert consumers about the importance of proper hydration during sports, in addition to announcing the launch of Gatorade Zero in Brazil.
The ad places “fitness exercises” as the main focus and shows different perspectives, modalities and types of training. Throughout the video, the film shows athletes feeling the signs of dehydration and appearing tired and weak, and Gatorade Zero appears as the brand’s new option.
“One of our biggest challenges as a brand, which is a global reference in studies on hydration during exercise, is to make the public understand the importance and difference of consuming isotonic drinks for those who have the habit of practicing physical activities. Therefore, the focus of the campaign is to show that hydration with water alone may not be enough during exercise – and it is not us who say this, but rather the body, through the replacement of mineral salts, in addition to liquids”, highlights Jorge Natteri, Head of Marketing for Gatorade in Brazil.
Developed by SpringTime, produced by Primo and adapted for the national market by Isla Brasil, the short film will be widely publicized on social media, digital platforms, open television and OOH.
In addition, the brand also assembled a squad of influencers in partnership with Cigarra Buzz Agency made up of names such as Lara Santana, Ju Romano, Weezy, Victor Han, Dudu Godinho and Mari Kruger.
