Signed by VML, the piece highlights the learning moments in the life of a son who is driven by his father figure
Vivo launched its Father’s Day campaign, which aims to highlight the classic representations of children’s lives, such as learning to ride a bike, swim or drive, with the support of a father or a coach, reinforcing the brand’s sponsorship of Team Brazil.
The play, signed by VML and produced by MyMama Entertainment, has the Victory Theme as its soundtrack and is directed by Ariela Dorf, who brings an emotional perspective on the father’s presence in universal milestones, revealing the poetry of the process of guiding a son in the search for his first achievements.
“We want to highlight the beauty present in everyday life, with which most of us identify, which portrays this paternal pride based on the achievements of our children. Through a delicate perspective, we celebrate the supportive role that parents can play, as this great coach who is present throughout the different experiences lived in the trajectory of their children”, said Marina Daineze, Brand and Communication Director at Vivo.
The film will be shown on free-to-air TV, digital platforms and pay TV. Check out the results here. The production is by MyMama.
