BETC Havas is the agency that signs the action
BETC Havas and Parmalat have recruited gymnast Rebeca Andrade for the campaign for the Parmalat WheyFit product line. Narrated by the athlete’s mother, Rosa Santos, the film tells the story of Rebeca Andrade from her childhood to the present day, showing her preparation for the competition in the French capital.
The WheyFit product is presented at the end and reinforces the message of Parmalat’s product quality in the UHT protein drinks category.
In addition to the film, Parmalat and BETC Havas took Dona Rosa to Paris to see her daughter shine with her jumps, acrobatics and choreography that took her to the top of the podium, further boosting the campaign. This is the first time she has attended a competition with her daughter outside of Brazil.
Through content produced before and during the trip, the public will follow Rebeca’s routine from the perspective of her mother, her main supporter, highlighting the importance of a diet rich in WheyFit proteins with loving messages for the gymnast.
