The Juju, an advertising agency in the Untold_ ecosystem, is consolidating its leadership team with the arrival of Ligia Paes de Barros, as Head of Planning.
A journalist and sociologist by training, Ligia works as a brand strategist. She has worked for agencies such as F/Nazca and DPZ&T and led WGSN’s consultancy in Latin America, always working with major brands in various categories such as Guaraná Antártica, Shell, Natura, Nescafé, Perdigão, Sadia, Grupo Boticário, Google, Diageo, Kenner, among others.
According to The Juju’s Managing Director & Partner, Ana Clara Grana, “Ligia’s arrival marks our commitment to well-founded ideas, those that, in addition to creating a connection with the consumer, are capable of generating results for brands”.
“The Juju is an extremely creative, integrated and human agency. I was captivated by this since the first work we did together last year. Ana and Renato are two professionals I admire a lot and I am very excited to join them. We have big plans for the agency next year and many cool things are on the radar”, says Lígia about her new role.
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