With the new contract, the athlete now has six sponsoring brands
Red Bull has announced Endrick as the brand’s new sponsored athlete. The Real Madrid and Brazilian national team forward now joins the likes of Max Verstappen, Neymar Jr., Alexander-Arnold, Memphis Depay, Leticia Bufoni, Pedro Scooby, Italo Ferreira and Gaules.
The contracts signed by the brand, in the sports field, are designed in the long term, with the aim of establishing partnerships that convey the company’s values.
“The image plan we developed for Endrick is made up of three pillars. One of them is storytelling, working with true partnerships. When we started working in January 2022, I asked Endrick to tell me 10 brands he would like to be associated with. He immediately came up with Red Bull. It has been more than two years of work since the first contact with the company, and we are very happy to be able to do this new business,” said Fabio Wolff, managing partner of Wolff Sports, a sports marketing agency that manages the striker’s image and sponsorships.
With the new contract, Endrick now has six sponsoring brands, including Odontocompany, New Balance, Hypera, Disney+, Natura and, now, Red Bull.
“Following the agreement between Endrick and the company, with its values and initiatives, is for us another achievement that transcends the pitch. We all celebrate the beginning of this partnership”, added Thiago Freitas, COO of Roc Nation Sports in Brazil, the agency that represents and manages Endrick’s career.
