Campaign was developed by McCann Health Brasil
Ana Paula Arósio is back in advertising after just over four years. RD Saúde’s supplement brand, Bwell, invited the actress to star in the campaign ‘Choose the Bwell side of life’, a concept that taking care of your health can be something simple.
The campaign was signed by McCann Health Brasil.
“Her (Ana Paula Arósio) choices have always been guided by a very personal perspective and focused on her overall health. The actress is an extremely beloved figure among Brazilians, symbolizing the option for a light, healthier lifestyle aligned with the values she believes in,” said Lah Nascimento, communication and branding manager for RD Saúde’s Private Labels.
After her success in soap operas and miniseries on Rede Globo – including “Hilda Furacão”, “Terra Nostra” and “Esperança” – she became one of the biggest stars on Brazilian television. In 2010, she decided to step away from TV to live away from the spotlight and close to nature.
Ana Paula Arósio’s last appearance in advertising was in 2020, in a campaign to present Santander SX — creative by Suno United Creators and produced by O2 Filmes. In the early 2000s, Ana Paula Arósio became famous for being the ‘face’ of Embratel.
