IAB Brazil has opened registrations for the masterclass “Practical Use of Generative AI in Digital Advertising”, which will take place on August 1st, from 10 am to 12 pm. The event, held online, aims to explore the impact of Artificial Intelligence on the creation and execution of advertising campaigns.
The masterclass will discuss how AI enables advanced, large-scale personalization of advertising content, highlighting the use of accurate data to increase campaign efficiency and generate better results.
Event participants include:
– Marcondes Farias: Product Marketing Director for Dynamics 365 and Power Platform at Microsoft Brazil and Mexico, with over 20 years of experience in technology and experience at companies such as B3, Atos Origin and Salesforce.
– To Lima: Creative Director at Talent and professor at Miami Ad School, with participation in juries for international awards such as the Art Directors Club Awards and Cannes 2024, and experience in companies such as Meta, Ogilvy and FCB Brasil.
– Lucas Reis: President of ABMP, Chairman VP of Zygon AdTech & Data Solutions and Vice President of Government Relations at IAB Brazil. PhD in Communication with a focus on Big Data and public opinion.
– Leo Villanova: CEO of Villanova Digital, with over 30 years of experience in digital communication and marketing, leading international projects to increase brand visibility using emerging technologies.
– Patricia Souza: With over 20 years of experience in advertising, he participated in the initial development of the internet market in Brazil. He is currently Country Manager at Channel Factory, having worked at agencies in Brazil and Spain.
More information and registration are available on the official masterclass page here.
