The goal is to transform the sport into one of the most appreciated and recognized in the country.
The Brazilian Series of Poker (BSOP) has announced an investment of more than R$8 million in marketing strategies for this year, with the aim of transforming poker into one of the most appreciated and recognized tournaments in the country.
One of the milestones of this initiative is the One event, which will take place at Palácio Tangará and will feature partnerships with brands such as Grupo Bacardi and Dom Pérignon, providing a networking and entertainment experience for celebrities and influencers.
“We are confident that poker will become one of the most beloved leisure activities for Brazilians. We want to break the bubble and bring more curious people interested in learning more about the fascinating world of poker, which has already become a lifestyle,” says Devanir Campos, co-CEO of BSOP.
In addition to the investment, BSOP is betting on a new generation of influencers and ambassadors, as well as public relations and paid media strategies.
