Signed by Galeria, the communication will feature several videos that will be released on various fronts such as TV, OOH, radio and print media
Itaú Empresas presented its new positioning with a campaign that puts the bank’s customers in the spotlight to share their stories and experiences.
The piece, signed by Galeria, also stars football idol and businessman Ronaldo Nazário, who presents the concept “Playing Together” and reinforces the message that the company is the ideal partner to boost business and support SMEs on a daily basis.
“In addition to being an idol and star of Brazilian football, Ronaldo has reinvented himself as a very successful entrepreneur in this new phase of his career. His story has had challenges and setbacks, just like those of our clients. Bringing them together and sharing their stories reflects our quest to understand the pains and challenges of each client. Playing together means being close and making a real difference in what they need,” said Aline Bozzi, marketing superintendent at Itaú Unibanco.
In total, the communication is made up of more than 15 films for TV and other fronts that present a series of content with the former player and businessmen such as Clemilson Correia, from Buysoft do Brasil; Isabela Akkari, a confectioner specializing in healthy and artisanal sweets; Eduardo Rocha Filho, from VRZ Blindados; and Raul Matos, from Biscoitê.
The campaign, created by the agency GALERIA.ag, will consist of more than 15 films for TV and other fronts. In all of them, the concept “Playing Together” translates the pillars that make Itaú Empresas the ideal partner to boost business and support SMEs in their daily lives.
“To represent this relationship, we created the concept ‘Playing Together’, reflecting the mutual relationship that Itaú has with its customers. And there would be no one better than Ronaldo to present this concept. Football is a national passion and Itaú Empresas wants to be present everywhere. In addition, Ronaldo has become a successful businessman and is recognized by the market”, added Phil Daijó, Executive Creative Director of the Gallery.
In addition, the campaign will also feature videos from 11 other entrepreneurs from different regions of the country, an online strategy, Out-of-Home media, vignettes, radio, print media and content production.
