3C Gaming, a company that connects brands to the Brazilian gaming scene, has launched 3C iGaming, a division specializing in the national digital betting market. With the prospect of regulation for brands in the sector to operate in Brazil, the new division positions itself as an affiliation and performance operation for operators, applying specialized curation and connecting communities, influencers, audiences and bookmakers.
3C Gaming’s expansion into the betting market comes after years of working to broker deals and enhance the brand value of partner bookmakers in Brazil. Since 2020, companies such as Betano, Sportingbet, Stake and Superbet have collaborated with 3C to increase their presence in the country. Carlos Saito, Managing Director of the new division, says that now is the right time to have an operation dedicated to the sector.
“The creation of a business unit focused on iGaming was a natural move within 3C. This strategic expansion comes from the knowledge we have in traditional brand campaigns, with a focus on performance. We are in a different and challenging scenario, but innovation has always been one of 3C’s pillars and we will be pioneers in yet another sector. We want to ensure a specialized approach to a market that is very dynamic and unique, doing so responsibly, both in brand promotions and as affiliates,” commented Carlos.
3C Gaming’s interest in the betting market began in 2020, when discussions began on the regulation of companies in the country. Since then, 3C Gaming has identified a demand to operate in the sector with professionalism and responsibility. In 2025, Brazil will have regulations in place for iGaming, increasing the need for specialized operations.
“When we created 3C, our focus was on the gaming and esports industry as a whole. The betting market became part of this universe and this sector has become a considerable part of our client portfolio. Over the last few months, we have developed performance-focused businesses with several names such as Lucas Tylty, through Tylty Company, Mansao Green, by Neto Lima, as well as several streamers, content creators and media assets. This brought us closer to the market’s evolution towards performance marketing tactics – a great long-term opportunity that we decided to embrace”, commented Renan Philip, CEO of 3C Gaming.
In the first half of 2024, 3C Gaming was responsible for more than 30,000 FTDs (First Time Deposits) for partner betting platforms. The new division, 3C iGaming, is committed to the sustainable development of the sector in Brazil, acting with social and cultural responsibility to foster a safe and transparent environment.
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