Rebeca Andrade, one of Brazil’s most talented and inspiring gymnasts, has not only won podiums and medals at the 2024 Paris Olympic Games, but also won the hearts of the public through remarkable advertising campaigns. Her trajectory of overcoming and success, combined with her charismatic image, makes her an ideal ambassador for several brands. Below, we highlight five advertising campaigns that capture the essence and spirit of Rebeca Andrade.
Fills
Rebeca Andrade has become an ambassador for Vult, starring in the repack campaign for the compact powder, one of the brand’s most popular products. The partnership, developed by AlmapBBDO and amplified by PROS, reflects the values of overcoming and dreaming, paving the way for her participation in the Paris 2024 Olympics.
Parmalat WheyFit
Narrated by Rebeca’s mother, the Parmalat campaign, created by BETC Havas, follows the athlete’s journey from childhood to preparation for Paris 2024. The emotional narrative highlights the quality of the WheyFit product and Rebeca’s inspiring presence on the international stage.
Medley
Rebeca stars in Medley’s mental health campaign, developed by Publicis, highlighting the importance of psychological well-being for athletes and the public. The film shows her preparation and overcoming of challenges with the support of her family and coaching team. All to the sound of a version of “Baile de Favela”.
Panasonic
In Panasonic’s global Green Impact campaign, created by Repense Comunicação, Rebeca warns about the urgency of sustainable actions. Filmed at Lagoa Rodrigo de Freitas, the ad emphasizes how the lack of proactive attitudes can harm the environment, reinforcing the brand’s commitment to sustainability.
BOX
With the concept “In 2024, believe and come”, CAIXA’s end-of-year campaign, created by Calia, encourages people to pursue their dreams. Rebeca Andrade, alongside other inspiring characters, shares her story of achievements, renewing hope for a better future.
