The platform already has all the founding shares closed with brands such as O Boticário, Seara, Caixa, Coca-Cola Company and Unilever
About to turn 43, SBT announced the launch of its streaming platform, SBT+, which will be available from August 18th — one day before the broadcaster’s anniversary.
The digital product will combine live FAST channels and on-demand content for free and with no screen limit, with the aim of making audiovisual entertainment more democratic and accessible for Brazilians.
“The launch of +SBT marks a crucial moment in the company’s digital transformation. We hope to soon occupy a leading position in this market, always offering the best entertainment and information options for Brazilians,” said Roberto Rosenthal Grosman, Executive Director of Digital Transformation.
In terms of advertising, the streaming service has a consultative sales team responsible for adapting the offer to the advertiser in order to meet the campaign objectives in a personalized way. To date, +SBT has already closed all the founding quotas with the brands O Boticário, Seara, Caixa, Coca-Cola Company and Unilever.
Among the options, customers will be able to choose video formats focused on retail (CTA or QR code), which can be negotiated directly or programmatically, and branded content such as live FAST vignette (linear), entertainment, merchandising actions, naming rights and live FAST merchan break (linear).
“+SBT represents yet another innovative initiative by the broadcaster with the potential to attract a larger audience than paid platforms. We have brought together in one place several formats that, in addition to exciting, entertaining and informing, communicate brands to the millions of Brazilians who follow us on TV and digitally, developing significant business opportunities,” highlights Luciana Valério, Commercial Director of SBT.
Schedule
Regarding linear channels, streaming will offer options for all audiences and each channel will have its own language and identity, as well as specific programming for each audience. Highlights include +Humor, +Silvio Santos, +Saudade, +Pop, +Novelas, +Criança, +Séries, +Cinema, +Informação and +TVZYn.
As for the on-demand catalog, the schedule will feature programs already broadcast by the channel such as “Show do Milhão”, “De Frente com Gabi”, “Programa Livre” and “Fantasia”, as well as international series and films such as “Albert Nobbs”, “Dr Who”, “H2O Meninas Sereias”, “Haven” and “Citas Barcelona”, and titles from SBT itself, namely “As Aventuras de Poliana” and “Cúmplices de um Resgate”.
The schedule will also feature content from the station’s current programming, such as “Sabadou com Virginia”, “Circo do Tiru”, “É Tudo Nosso!” and the “Programa Silvio Santos com Patricia Abravanel”.
“+SBT is an invitation to dive headfirst into a mix of joy, comfort and quality content. It’s like getting your family and friends together on the couch and getting comfortable. Only now it will be on any screen and whenever you want. SBT has always been synonymous with happiness and, with +SBT, this joy will be infinite, accessible to all Brazilians and with lots of good stories to share”, celebrated Carolina Gazal, content director.
