LePub, FCB Brasil, Oliver, as well as Globoplay and CNBC also had news
The agencies led the movements this week that began in July and ended in August. The LePubfor example, received back Aline Garciawho arrived to be executive director of business and operations.
This will be the executive’s second stint at Publicis Groupe, having previously worked at Talent. Most recently, Aline held the position of marketing manager in the Consumer Apps and Search divisions at Google.
Already FCB Brazilthe reinforcement was for the service team, with the arrival of the supervisor Larissa Lima and the manager Miguel Alvarez. Larissa is an advertising professional and has worked at Leo Burnett, David São Paulo and Tech & Soul.
Colombian Miguel Alvarez has a degree in marketing and advertising, and music in his native country. He has over 12 years of experience in communications agencies in the customer service area.
Oliver’s creation received, this week, Lydia Pessoa, Elton Reale e Claudio Villawho have taken on the role of creative directors. Lídia has around 20 years of experience in advertising, focusing on digital and live marketing. Reale and Villa have worked as a creative duo for over five years, developing solutions for projects that seek to establish authentic connections between advertisers and consumers. Originally from Peppery, the duo also worked at Havas and Omelete Company.
Director of AI
Caio Gomes is the new director of artificial intelligence at Magalu. In the position, which has just been created, Gomes arrives with the challenge of centralizing and accelerating the development of what has been dubbed “Lu’s brain,” generative artificial intelligence.
With the arrival of Caio Gomes, the company says it intends to accelerate its projects to further reduce product delivery and conflict resolution times, improve communication with customers, and expand the customized recommendations made by Lu and the Magalu Cloud database.
Digital products
A Globo announced the new structure of the Digital Products and Paid Channels department, which will now be called Digital Products, and announced the hiring of Julia Rueff to lead Globoplay.
With a 20-year career leading digital environments, the publicist has participated, over the last seven years, in the transformation and expansion of Mercado Livre’s operations in Brazil as the platform’s VP of Marketplace.
New director at Energy
Me and Energy BBDO announced the hiring of Gabriel Rabelo Kuhlmann as its new director of operations, joining the team of Ciça Piazza, head of production and operations.
With 14 years of experience in the advertising market, Gabriel worked at Africa Creative, Artplan and Ampfy, where he served accounts such as PepsiCo, Natura, Rock in Rio, Santander, Itaú, Melitta, Coty and Vale, among others.
CNBC
Monica Monteiro as executive consultant to the presidency of CNBCreporting directly to CEO and founder Douglas Tavolaro. Mônica left Grupo Band where, for the last six years, she led the company’s pay TV channels as executive director and institutional director.
Promotion
A I’m disturbing promoted Fernanda Maranha for the role of Brand Content Lead. She will now be responsible for leading projects such as Helbor, HBR, Skeelo and BugHunt.
