The channel will feature seven varied programs throughout the week, with one of them having sold all commercial quotas
Following the trend in the videocast market, PodDelas presented its new programming and officially established itself as a content production hub at an event held this Thursday (1), in São Paulo.
Presented by Tata Estaniecki, the channel will now feature seven varied programs throughout the week, with several attractions presented by other names on the internet, which will begin to be shown from August 5th.
“The hub gives me the opportunity to create more and put my ideas into practice. I always think about partner brands when I design new programs and content. There is a lot of harmony and strategy in these movements that we are making and I really value the brands that trust in our work”, said Tata.
Among the new features is the PodDelas approach to a talk show, now hosted only by the influencer and businesswoman, on Tuesdays and Thursdays. “I’ve always liked presenting as a duo. They were great experiences and the exchange is really cool, but I felt it was time to try doing it alone too. It’s something new for me, for the interviewee and, obviously, for the audience. With it being just me and the guest, the format is closer to a talk show,” she explained.
Furthermore, the program already has 100% of its commercial quotas closed and will feature brands such as Dove, Neutrogena, Listerine, Haribo, Meta, TikTok, Eucerin and Óticas Carol.
Another program that will remain on the channel’s schedule is MaterniDelas, also presented by Tata, who shares the couch with Claudia Raia, which will be shown on Fridays and has the main sponsorship of Nestlé Materna and Nebacetin as a secondary sponsor.
PodEntrar, starring Lucas Rangel, will now take place on Mondays and will feature Tata as co-host. In the episodes, the influencers will visit the homes of artists and celebrities.
On Wednesdays, Flávia Viana will present Missão PodDelas, where she will receive four guest judges who will have to guess who is the real one among four impostor actors.
On Saturdays, Letícia Stuchi and her family will be hosting the Stuchi Bar, where they will welcome guests to tell stories. Finally, Álvaro will be the star of the Sundays with “Pod Provar”, a cooking show that will be hosted alongside Gleici Simão, and will teach guests how to make recipes.
Saturdays will be hosted by Letícia Stuchi and her family with the Stuchi Bar program, in which they will welcome guests to tell fun stories while drinking good drinks.
The channel will also have a new beauty program hosted by influencer Rob Freitas, who will produce different types of makeup and teach the public about this universe.
