Created by Propeg, the campaign was produced and translated into six languages and was publicized on social media.
Embratur launched a campaign focused on Brazilian tourism highlighting Brazil as an excellent destination for European tourists, especially those seeking sun and sea combined with adventure and nature.
Created by Propeg and produced by Ilha Crossmídia, the campaign has the concept “Visit Brazil. You have everything to gain” and values the hospitality and friendship of the Brazilian people above any sporting competition, as well as the authenticity of the experiences that can be had in the country.
“Our country is rich in paradisiacal destinations and, taking advantage of the moment when the world is focusing on sports, a campaign highlighting the adventure, togetherness and happiness that both visiting our country and practicing sports provide, reinforces that Brazil is the perfect option for a trip. We are excited about the campaign and its developments”, says Duda Guedes, general director of Propeg Brasília.
The film also highlights sports such as beach volleyball, soccer, surfing, kitesurfing, sailing, canoeing, skateboarding and mountain biking, highlighting the integration with Brazilian nature in its different biomes. The graphic pieces and locations reflect the results of a survey of the most sought-after destinations by the European public, including Praia de Pipa (RN), Jericoacoara (CE), Rio de Janeiro (RJ), Santos (SP), Florianópolis (SC), Belém (PA), Arraial D’Ajuda (BA) and Bonito (MS).
“We produced the advertising film seeking to celebrate the natural beauty and diversity of sports that Brazil offers. We prioritized capturing images with elements that are quickly associated with our country, such as water sports and beaches. The objective of the aesthetics used in the recordings is to inspire European tourists to explore our destinations, experiencing the hospitality and authenticity of the Brazilian people,” explains Palu Rossi, CEO of Ilha Crossmídia.
The campaign was produced and translated into six languages, with broadcast planned in countries such as Germany, Spain, France, Italy, Portugal and the United Kingdom, with a focus on social media.
