Messi Burger is part of the Live Greatness campaign, which aims to connect even more with Latin America
Hard Rock Cafe has announced the global launch of a new menu item, Messi Burger, as part of the “Live Greatness” campaign.
The hamburger was inspired and created by Messi himself and is available in all Hard Rock Cafes in the world, including the Curitiba unit.
“Hard Rock Cafe is an inspiring and iconic brand, so there’s nothing better than having Messi by our side,” said Hard Rock Cafe Curitiba marketing director Fernando Barros. yet to come in this new positioning, Live Greatness”, he added.
The Live Greatness campaign aims to connect even more with Latin America and attract new fans through not only rock music, but cuisine and entertainment.
