The meeting, held at the agency’s headquarters in São Paulo, was attended by Ronald Ng, CCO of MRM Global
MRM Brasil, McCann Worldgroup’s digital transformation agency, hosted ‘Cannes Download 2024: Commerce Lions & Innovative Ideas’. The event took place on July 30th at the agency’s headquarters in São Paulo.brought together key market leaders to explore and discuss the highlights of Cannes Lions 2024. The meeting was attended by Ronald Ng, CCO of MRM Global, as well as executives from MRM Brazil, Fábio Souza (CEO), Dogura Kozonoe (CCO), Marcia Aguirre (CSO), Marcela Borges (CFO), Rogerio Gonçalves (CDO) and Anderson Espanha (executive director of strategy and digital experience), who shared the festival’s key insights and trends, offering their perspectives and analyses. In addition, they highlighted the “Samsung ThrowBack Deals” case by Samsung Brazil, which earned the agency the Golden Lion in the Creative Commerce category.
Dogura Kozonoe, CCO of MRM Brazil, Renato Shiratsu, marketing and communications director of Samsung, Fábio Souza, CEO of MRM Brazil and Flávia Barros, CMO of Leroy Merlin, display the Golden Lion won this year, in the Creative Commerce category, with ‘Samsung Throwback Deals’.Cannes Lions CEO Simon Cook sends message to event attendeesDogura Kozonoe, CCO of MRM Brazil, Ronald Ng, Global CCO of MRM and Guilherme Medici, creative director of MRM BrazilMarmara Gursel, e-commerce manager, 2C & Digital Services at L’ORÉAL, Márcia Aguirre, CSO at MRM Brazil, Maria Queiroz Mello, Sr CRM project manager and corporate digital & marketing at L’ORÉAL, Fábio Souza, CEO at MRM Brazil and Loana Coelho, e-commerce director and D2C, CRM & digital services at L’ORÉALPedro Moraes, product owner at MRM Brasil, Ricardo Kuma, digital product manager at GM and Renato Girard, business unit manager at GMMárcia Aguirre, CSO of MRM Brazil, Juliana Mendes, Allegra Head of Sanofi and Dogura Kozonoe, CCO of MRM BrazilFabio Akimura, new business director at MRM Brasil and Eduardo Campos, marketing manager at Seguros UnimedMarcela Borges, CFO of MRM Brazil, Naíla Almeida, consumer marketing manager at Mastercard, Heloísa Vieira, marketing specialist at Mastercard and Rogério Gonçalves, CDO of MRM BrazilBernardo Sartore, business leader at MRM Brazil, Alba Oliveira, data analytics and BI manager at GM and Rodrigo Campos, design director at MRM Brazil‘MRM Cannes Download’ was held at the agency’s headquarters in São Paulo
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