With a focus on reinforcing what it means to be a father, the brand is also betting on redefining accessories for men
Vivara launched its Father’s Day campaign, which aims to reinforce the attributes of being a father.
The campaign, which has the motto “to be an inspiration and an example”, presents the brand’s new portfolio for the date, including two watches inspired by the Green Belt of the Atlantic Forest, a preservation area that houses the springs that supply the city of São Paulo.
“Vivara is a Brazilian brand that has been reinforcing this pillar for over 60 years. With this collection, we wanted to unite our essence with the male audience, launching watches with designs inspired by our natural beauty. This is the third launch of this line, following the success of the Cerrado and Pantanal watches, which guarantees versatility combined with design to use the jewelry on special occasions and in everyday life”, said Leonardo Bichara, Marketing and Sustainability Director.
For the Life by Vivara line, the brand is betting on redefining jewelry and accessories for men with pendants for chains, bracelets, glasses, leather wallets and necklaces.
The collection also highlights the versatility of everyday jewelry, offering timeless elements aligned with current trends of bold minimalism. This new design approach is reflected in the focus on details, present throughout the brand.
“In 2011, Life revolutionized the Brazilian market and, since then, has consolidated itself as one of the most beloved and sought-after brands in jewelry. Now, our goal is to strengthen our men’s collection, offering jewelry that is ideal for the modern father, combining trends, modernity and design in items for all styles”, added Bichara.
The line includes seven steel pendants, as well as chains that complement the versatile and timeless style of the jewelry.
