With seven new names, hirings make up the movement in the area that aims to expand the team and foster the agency’s creative reputation
Lew’Lara\TBWA has strengthened its creative department with the arrival of art directors Eric Fernando (SOPA), Philipe Santos and Raphael Oliveira (Raphu), and copywriters Jessica Borges, Renato Ramalho, Diogo Souza and Lucas Vieira (Madu) to the team.
Eric, Phillipe, Jéssica and Renato will report to Marilu Rodrigues and Thiago Lacorte, the agency’s creative directors, working for the account group comprised of M.Dias Branco (Piraquê, Isabela, Adria, Vitarella and Richester), Swift, and Friboi, in addition to Pague Menos. Raphael, Diogo and Lucas will report directly to Fernando Lyra, the agency’s creative director, primarily serving Nissan.
The hires are part of the management movement of the creative team led by executive creative director (ECD) Rodrigo Tortima, which aims to expand the team and foster the agency’s creative reputation.
“It’s incredible to see so many talented people joining our team. We are strengthened creatively with profiles that bring new references. This is very important for our brands, which gain even more creative perspectives for the construction of projects. This also reinforces our search for original, innovative and current work”, said Tortima.
The creatives
Eric Fernando, known as SOPA, began his career at SLcomm (Health Care) 12 years ago, worked for agencies such as Havas WW (currently BETC HAVAS) and Leo Burnett Tailor Made and signed projects for Citroën, Fiat, Sport Club Bahia, Samsung, Nivea, Mondelēz, Bradesco, Bayer and others.
Meanwhile, Phillipe Santos has worked at Africa Creative, GUT, DPZ and Grey, and has been able to create for brands such as McDonald’s, Heinz, Budweiser, TikTok, Nestlé, Mercado Livre and others.
Raphael Oliveira, known as Raphú and who has been working in the art direction and design area for 17 years, joins Lew’Lara\TBWA for his second stint. During his time away from the agency, he worked for Martin Luz, SunsetDDB, HAVAS and BETC Havas, FCB Brazil, Young&Rubican (now VML) and Mullen Lowe, serving clients such as Nivea, LG, Vivo, Itaú, Bradesco, Red Bull, Bayer, among others.
Along with him, Lucas Vieira, known as Madu, has worked at BETC Havas, Isobar and others, creating for brands such as Stellantis (Citroën Latin America, Peugeot Latin America, Fiat and Jeep), Hershey’s, Samsung, Puma, Grupo Petrópolis (Petra, Black Princess, Cacildis, Cabaré beers), Azul Linhas Aéreas, Red Bull and Jornal O Globo.
Jéssica Borges has worked at Publicis Brasil, Wunderman Thompson and Soko, serving clients such as Bradesco, Unilever, Grupo Coca-Cola, Heineken and others.
Renato Ramalho, who is in his second stint at Lew’Lara\TBWA, has worked for agencies such as Y&R, DM9 and Leo Burnett. He has created campaigns for Fiat, Itaú, Samsung and Mondelez.
Finally, Diogo Souza has worked at VMLY&R (currently VML), Tech&Soul and SOKO, serving clients such as Tintas Coral, Mentos, Beats (Ambev), Outback and others.
