DZ Estúdio announces the first campaign created for Grendene Kids, a children’s footwear brand, to present the new line of Barbie and Spider-Man sandals.
With the tagline “To travel, just imagine,” the film that introduces Barbie sandals invites children to imagine new experiences and places. Each pair of sandals comes with the Barbie Dream Motorhome to encourage them to tell their own stories. The play features children playing travel influencers, imagining that they are either on a beach with flamingos or stepping on the moon.
“Fun in every dimension” sets the tone for the Spider-Man movie. The pairs of sandals come with Spider-Man’s helicopter and the piece invites little ones to embark on their own adventures. The 30” films of the two products will be broadcast nationwide on open and closed TV.
The campaign will also feature actions that include a variety of activities, such as posts on Grendene Kids’ social media (@grendenekids), activations with partner content creators and Instagrammable scenarios at points of sale.
“We are honored to have Grendene in our client portfolio,” says Davi Neves, CEO of DZ Estúdio. “At DZ we have worked with several footwear brands, but this is our first in children’s footwear. It is a joy and fun to enter the Grendene Kids universe.”
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