The Graal group of bus service stations is starting a new phase of the “Juntos na Pista” campaign, which celebrates the brand’s 50th anniversary in 2024. The pieces will be featured in online and offline media, with videos, displays and communications in Graal stores throughout Brazil, new uniforms for employees, exclusive promotions, among other actions. The campaign features the participation of racing driver and presenter Rubens Barrichello as ambassador.
To define the campaign, Graal based itself on five main pillars that guide the work of the Graal Network: Quality, Innovation, Truck Driver, Services and Pet.
By the end of the year, 15, 30 and 45-second films will be broadcast on digital media and in-house TV, some featuring Rubens Barrichello. In addition to the films, 15-second highlights will be presented highlighting the five pillars.
With messages like “in the middle of nowhere, there’s everything,” the brand aims to reinforce its mission of always being available to those on the road. The idea is to highlight how much the company seeks to be a partner to its customers, ensuring comfortable and well-structured spaces, a true safe haven for those who want to eat, drink or relax before continuing their journey.
Graal stores will receive a new look to celebrate their 50th anniversary, with changes to the exterior and interior. Some of the uniforms worn by employees at all stores will also undergo changes, with accessories that are characteristic of the new “Juntos na Pista” campaign.
Internally, Graal will distribute a celebratory kit for its 50th anniversary, with the message “You are what moves us”. The kit will include useful accessories for everyday life, such as bottles, bags, toiletry bags, pens, as well as various prizes.
Graal will be 50 years old in 2024 and continues to expand rapidly. The chain, which is on track to have 60 units by the end of this year, plans to expand to 100 units in the next three years. Three more units will be opened in the short term. In the second half of the year, the largest restaurant in the chain’s history will open, located in Pindamonhangaba, in the interior of São Paulo, in an area of over 40,000 m².
The chain is currently present in six states: São Paulo, Rio de Janeiro, Minas Gerais, Rio Grande do Sul, Santa Catarina and Paraná. The chain offers a variety of services, including gas stations, numerous restaurants and cafes, electric vehicle charging stations, automotive services, spaces for children and pets, a rest area for truck drivers, among others.
Datasheet
Stage director: Rodrigo Rebouças
Director of photography: Thiago Beck
Executive production: Gilberto Pires (Gibinha) and Carlos Guedes (Onion)
Service: Carla Onishi and Barbara Matsuda
Production Coordination: Cadu Dantas and Giovana Ferrari
Art director: Danielle D’ávila
1º AD: Isadora Levy
2º AD: Rodrigo de Castro Duarte
Production director: Paulo Leite
Producer: Victoria Vecchi
Costume Designer: Fernanda Gunutzmam
Casting Producer: Daniel Ortega
Make: Camila Mendes Cabral
Post production: Space Gorilla
Post-production executive production: Ana Ourique
Postgraduate Coordination: Lili Carvalho
Assistants: Henrique Jokinha e Will Maxwell
Edition: Serginho Dinis
Pills Edition: Henrique Jokinha e Will Maxwell
Finisher: Leonardo Drehmer
Supervisor de VFX: Marcell Hernandes
Composition: Valderino Caetano and Felipe Lopes
Producer: Raw Audio
Musical production: Fernando Forni, Ricardo Pinda and Rogerinho Pereira
Musical Direction: Hilton Raw
Sound Design and Mixing: Enrico Maccio and Philip Braunstein
Service: Carol Peternelli
Coordination: Roberio Barbosa
Pills Announcer: Charles Nobili
Movie announcer: Ruby
Creation: Ailson Rolemberg, Marcos Dyonisio and Gabriel Ramos
Service: Vanessa Endo and Thais Piraja
Planning: Alexandre Mendes, Marcos VillaLobos and Ivan Ribeiro
Client: Reason Grail
Production: Marcia Coelho
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