The agency will be responsible for upper funnel media management
BETC Havas has won the Iberia account. The new partnership marks the return of the Spanish airline as an advertiser in the country, with BETC managing the upper funnel media strategies.
The debut campaign is live and will run until the end of the year, the agency said.
The Havas Group has been a partner of Iberia for some years now, serving the brand in other markets, in countries such as Spain, Italy, Mexico, Colombia and Argentina.
“This achievement highlights Iberia’s confidence in our ability to create innovative and effective media solutions to highlight the high-quality service and onboard experience that the company offers its customers,” said Carol Boccia, Co-President of BETC Havas.
