O JUST, presents a new campaign in partnership with Isabella Scherer (@isascherer), winner of the most famous cooking show on TV in 2021 and the new ambassador of the platform. With this, new content from the gastronomic universe will be presented with tips and suggestions from the professional, known for valuing the “Fresh”, “Plant Based” and “Healthy Food” products.
“We want to reinforce that people can eat better in their daily lives and have a healthier routine in an uncomplicated way, without the need to know how to make complex recipes in the kitchen.”, says Fernando Oka, Head of Growth at Justo
Justo presents a campaign that uncomplicates and demystifies the way of eating, valuing healthy eating, and uncomplicated tips that easily adapt to people’s daily lives. It shows that the FAIR Supermarket is for everyone, whether to eat in a balanced way, receive friends and family or have fun. FAIR is the ideal partner for all types of people, with quality products, fresh ingredients and all the practicality that an online market can bring.
“It is not necessary to be an expert in the kitchen to prepare tasty, healthy recipes that bring balance to health. There are quality products and fresh ingredients within easy reach, as in the FAIR Supermarket, and with the ease of receiving your order and receiving it at home, you still gain more time to make your routine even healthier”, comments Isa Scherer.
As part of the action, Isa will bring tips, recipes, in addition to showing her routine on the JUSTO Instagram profile (@justobr), where she presents in a relaxed way how to make quick, tasty recipes with fresh products that are good for health and wellness. be. The JUSTO Supermercados campaign strengthens the message of the importance of people having a healthier life, with simple daily habits and the JUST as a solution: a supermarket that brings the freshest, quality products, with diversity and same-day delivery.
Datasheet
Cliente: Justo
Title: Healthier Routine with Isa Scherer
Head of Growth: Fernando Oka
Head of Brand: Bianca Brito
Content: Paula Assis and Camille Dalles
Agency: Adventures
Creation: Thainá Palermo, Luiz dos Anjos
Attendance: Juliana Gobato, Vivian Abdo Lopes
Directed by: Thais Bramante
Social Media: Leonardo Azevedo
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