Avon launches the “Duel of Icons” campaign, highlighting two products: the new Hyaluronic Acid moisturizer and the improved version of the moisturizer with Vitamin C. Developed by VML Brasil, the campaign features Mari Gonzalez and Nicole Bahls in an approach that celebrates the importance of ingredients for the skin.
“Duel of Icons” is structured in three phases on digital platforms. In the first phase, individual videos show Mari and Nicole giving tips on the assets they represent, with references to popular memes and their long-standing rivalry. The second phase features a video with both influencers revealing the products and their features. In the third phase, additional videos highlight textures and a fun “battle” between the products, inspired by TikTok trends.
“With Renew’s ‘Duel of Icons’, we want to show how two great skincare icons reflect our commitment to always offer innovative and technological products at an affordable price. Both Avon Renew Moisturizing Antioxidant Facial Cream and Avon Renew Moisturizing Filling Gel Facial Cream have their own unique functions and specific benefits, but together they form an unbeatable duo in skincare,” says Valéria Campos, Marketing Manager for Body and Face Care at Avon Brazil.
The campaign also includes a content plan with posts detailing the benefits of the products and partnerships with other influencers in the beauty segment, such as Joyce Kitamura, ABC da Pele and Bruno Gomes.
“Our creative approach for ‘Duel of Icons’ sought to unite the power of ingredients with the captivating and irreverent personality of these ‘former rivals’: Mari and Nicole. We took advantage of viral trends and popular memes to create an authentic connection with people, making the message about skincare more accessible and fun”, explains Roberta Harada, Executive Creative Director of VML Brazil.
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