The wake will take place this Thursday (8), starting at 1 pm, at Funeral Tatuapé
Pedro Yves, journalist and special editor of propmarkdied on Wednesday night (7), in São Paulo. Pedro had turned 65 on the 31st, and had been at Editora Referência for 25 years.
The wake will take place this Thursday (8), starting at 1 pm, at Funeral Tatuapé (Rua David Zeiger, 330).
Pedro had been in charge of the editorial departments of Propaganda and Marketing magazines, titles of Referência, before taking on the role of special editor of propmark em 2020.
A graduate of Faculdade Cásper Líbero, Pedro Yves worked for the newspaper DCI, as well as for the magazines Veja and IstoÉ. In 2004, Pedro launched ‘Annuncios Paulilstanos’, a book that presents historical facts about the city of São Paulo recorded through advertising.
Pedro Yves leaves behind his sons João and Otto Ferrentini.
