Designed in conjunction with Masciotti, the event also launches the brand’s ‘Summer 25’ collection
Schutz began a new phase with the presentation of a rebranding through a campaign starring Bruna Marquezine, who stars in the launch of the Summer 25 collection.
The moment, designed together with Masciotti, focuses on red and aims to rescue the brand’s essence, in addition to reconnecting it with the target audience.
As part of the strategy, Schutz also introduced the Schutz Gang, a squad of influencers and opinion makers who will give voice and presence to the brand.