Produced by O2 Filmes, the piece aims to reinforce the brand’s commitment to people who want to advertise on the platform
QuintoAndar announced the launch of a campaign that aims to reinforce the brand’s commitment to offering transparency and trust to owners interested in advertising their properties on the platform.
With videos that simulate a news broadcast and produced by O2 Filmes, QNotícia, presented by journalist Carlos Tramontina, will give the good news of the day to property owners, such as the importance of being connected to a platform that pays the rent on time and having the property protected against possible damage during the rental period.
“By launching QNotícia to the market, we want to not only inform, but also inspire confidence in every interaction with our customers, especially the 50+ audience, who are increasingly approaching the platform,” says Flávia Mussalem, Marketing Director at QuintoAndar.
The piece will premiere during the Jornal Nacional break this Thursday (8) and will be promoted on Spotify, during the break in playlists that speak to the target audience and in branded content that speaks to the 50+ audience.
In addition, the communication also had adaptations of the films for digital channels, with developments on the brand’s social networks and in OOHs located in the metropolitan region of São Paulo, in Campinas, in Rio de Janeiro and in Belo Horizonte.
