With the arrival of a child, comes the new journey of being a father, and with it, responsibilities, including frequent diaper changes in the first few months. In celebration of Father’s Day, Swift proposes the exchange: #1DiaperFor1Diaper.
Developed by Lew’Lara\TBWA and expanded on social media by Noise, the campaign invites parents to share photos of themselves changing their children’s diapers using the campaign hashtag. By participating, parents will be entered into a draw to win an exclusive discount coupon to purchase a Swift diaper.
