With a piece created by WMcCann, the brand’s new products are also advertised on open and closed TV, OOH and online
Centrum is presenting two new products from its portfolio, Centrum Immunity Effervescent Powder and Centrum Energy Effervescent Powder, with a campaign that aims to reinforce the benefits that the products can generate in the lives of consumers.
The piece, created by WMcCann, has the motto “Your extra dose of immunity and energy” and portrays the busy daily lives of Brazilians, in addition to reinforcing the slogan “You from good to better”.
The communication also has a 360º strategy, which includes vignettes for open and pay TV, digital, OOH, a team of influencers on social media and an in-person activation at Parque Villa-Lobos, in São Paulo, created in partnership with Mude and with visual identity by WMcCann, consisting of an outdoor gym.
The venue will have a large space for weight training and various classes related to sports, dance, stretching and relaxation. The inauguration will take place on Saturday, August 17, from 8 am to 12 pm and will include a tasting of Centrum Effervescent Powder.
