Created by Leo Burnett and produced by KondZilla, the music video is inspired by important moments in the singer’s history.
Singer Xamã re-recorded “Dias de Luta, Dias de Glória”, by Charlie Brown Jr., for a Social Club action, which reinforces the #PartiuPraNãoParar slogan, supporting the most different “runs” and the journey of those who never stop.
Created by the Leo Burnett agency and produced by KondZilla, the music video is inspired by important moments in Xamã’s history, who has already told the public his story, which began in the urban rap scene, with several struggles in the pursuit of his dreams. The film highlights experiences from the days of struggle that preceded the singer’s glory days and begins with scenes on a bus, an element present in several of the singer’s songs and which refers to the daily lives of thousands of Brazilians. The piece also includes scenes inspired by street vendors, a profession that Xamã had before entering the music industry, as well as a moment that refers to traditional rap battles, a space that the singer frequented a lot at the beginning of his career.
“The purpose of Club Social is to be the biscuit that brings practicality and flavor to the challenging journeys of people who never stop and continue to pursue their dreams. The re-recording of this classic of national music was the way we found to get even closer to the public that is, in fact, in a rush, inspired by artists like Xamã and songs like ‘Dias de Luta, Dias de Glória'”, says Felipe Pedrolli, biscuit marketing director.
“In this campaign, we are counting on the engagement of people from all generations who identify with the song, bringing to the campaign the elements that make up the ‘real life’. Through Club Social, the public will be able to relive and be inspired by the power of the lyrics”, explains Luiz Filipin, creative director at Leo Burnett.
The brand shared spoilers of the campaign with Xamã’s fan clubs so that they could have early access to excerpts from the video. The campaign includes actions with influencers on social media with behind-the-scenes content from the recording of the video, which features the humor of @aqueleph who was present documenting everything. On TikTok, the brand will launch the trend #FazOCorreWithMe, a play on the format of videos where people get ready, in a reference to the daily rushes.