Fernanda Souza, Executive Business Leader, will lead the operation, reporting to Isabel Coletta, COO (Chief Operating Officer) of the agency.
The agency MRM Brasil, from McCann Worldgroup, won the account of brMalls Participações SA, the largest mall owner in Brazil, and becomes responsible for managing the SAC 2.0 of 26 malls in the group.
Fernanda Souza, Executive Business Leader, will lead the operation, reporting to Isabel Coletta, COO (Chief Operating Officer) of the agency.
“Strengthening the relationship between business and people is a commitment of
MRM Brazil. That’s why this new challenge makes us especially happy and excited.
to develop work that adds a differentiated experience to the
customers of brMalls malls”, stated Coletta.