Signed by Lew’Lara\TBWA, the communication aims to put people’s homes in focus and show their impact on everyday life.
Copagaz has announced its rebranding, including the new brand positioning “Calls to your home”, with the launch of a campaign that aims to celebrate the 100th birthday of the company’s founder, Ueze Zahran, and has the home as the central point of the stories.
The communication, signed by Lew’Lara\TBWA, has two new films focusing on the center-west of the country, mainly Campo Grande and Cuiabá, taking a more human approach to demonstrating the impact that Copagaz has on people’s daily lives.
“Copagaz’s rebranding reflects the company’s new moment. This positioning not only reinforces our connection with consumers, bringing the warmth and comfort of home to the center of our communication. A positioning that reflects the culture and behavior of the Brazilian people. A warm people, who like people, while at the same time being inviting, welcoming and enjoying being together,” said Emmanuelle Kalil, marketing director at Copa Energia.
In addition to the films, the campaign also features OOH, digital media pieces and content on social media. As for the rebranding, the brand is now focusing on the connection with the Copa Energia, using not only dark green and orange, but also yellow.
