i-Cherry, part of the WPP group, has won the account for LG Electronics, a global leader in technology and innovation. The agency will be responsible for strengthening the brand’s digital presence.
The scope of work includes strategy, media planning and operation, organization and data analysis, and improving brand visibility in search engines (SEO).
“LG is one of the largest technology and electronics companies in the world and we are excited to help the brand achieve its goals in Brazil and Latin America,” said Adriano Nadalin, CEO of i-Cherry.
For Humberto Kang, Head of E-commerce at LG Brazil, the partnership with i-Cherry will be essential to achieving the company’s goals. “We believe that i-Cherry’s expertise in performance, combined with our strategic vision, will allow us to reach new heights,” he adds.
