Created by AlmapBBDO, the campaign features films for open TV, connected TV, digital channels and an extended version for Whatsapp
Óticas Carol took advantage of the Fantástico break this Sunday (11) to launch the “Superpoderes” campaign, which aims to present a new communication, focused on the experience and vision of consumers.
Created by AlmapBBDO, the play shows several everyday situations that become challenges for the protagonist, who cannot see properly. In the film, the child’s father takes him to an ophthalmologist who, from then on, helps him face his routine with more confidence.
“The campaign aims to show how much eye health can transform lives. An eye exam and a visit to Ótica Carol can drive a significant change in our daily lives. We want to show that our glasses are not just an accessory, but a facilitator of dreams and achievements”, said Carol Moreno, Head of Marketing, Óticas Carol.
In addition to the main film, the campaign also features 30” versions aimed at open TV, connected TV, digital channels and an extended version for sharing via WhatsApp.
“Our goal was to create a film that addresses eye health from a child’s perspective, so the emotional impact of the film comes from there, from the difficulties that can exist and how transformative wearing glasses can be. It’s an invitation to see through the lens of love,” added Philippe Degen, Creative Director at AlmapBBDO.
