Bradesco launched a new advertising campaign last weekend starring Daniel Souza, a former basketball player and husband of judoka Bia Souza, who recently won the gold medal at the 2024 Paris Olympics. In the 30-second video, created by the aldeiah. agency, Daniel appears in his home, surrounded by a shelf full of trophies and medals, holding his cell phone while enthusiastically commenting on BIA’s impressive skills — speed, precision, friendliness and efficiency.
In a relaxed tone, he asks the question: “What Bia do you think I’m talking about?”, revealing at the end of the scene that it is BIA, Bradesco’s artificial intelligence. Daniel, who celebrated his wife’s victory intensely on social media, highlights the practical solutions that the bank offers, such as Pix payments via WhatsApp, balance and statement inquiries, and alerts against scams and fraud, all in the palm of the customer’s hand.
In addition to the film for open and closed TV, the campaign is also present on social media, on the official @Bradesco profiles on Instagram, TikTok and YouTube.
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