Measuring 40 meters wide and seven meters high, the panel will be installed on the Rio-Niterói Bridge
The Led announced the implementation of the mega panel, in exclusive marketing granted to Vex Painéis, on the Rio-Niterói Bridge, which will be the largest LED panel under a toll booth in Latin America, measuring 40 meters wide and seven meters high.
Under a concession from EcoPonte, the panel will be located in a traffic retention area, offering 30 seconds of viewing time, which can be extended to five minutes on busy days. Every day, 400,000 people will be impacted by an average traffic of 150,000 vehicles. According to monthly metrics, nine million people pass over the bridge, and during peak season, the number reaches 14 million per month.
“We believe that having a company like Vex, specialized in the commercialization of media on highways, will greatly benefit advertising companies that will have the company as the focal point of their business,” says Richard Albanesi, founder and CEO of The Led.
“Along with the 27 static gantries that already belong to VEX, this new media in Rio de Janeiro will also bring more communication possibilities for brands that want to impact large traffic flows”, says Alex Daniel, president and founder of Vex.
