Developed by VML, the film is narrated by Galvão Bueno
Vivo, official sponsor of the Brazilian Olympic Committee, ended the “Gold is Inspiring New Times” campaign with images of ambassadors Ana Marcela, Gabriel Medina, Rafaela Silva, Rayssa Leal and the Women’s Football Team.
Developed by VML and produced by Coração da Selva and Boiler, the film celebrates not only the Olympic spirit, but also the power to inspire generations in pursuit of achievements that go beyond the gold medal. Galvão Bueno brings a unique and exciting perspective to the campaign.
“This film, and Vivo’s entire journey throughout the year as a sponsor of Team Brazil, reflects our deep commitment to the development of national sports and its transformative role in society. With this film, we seek not only to celebrate achievements, but also to reinforce the idea that the real gold lies in the inspiration and legacy of overcoming, respect and equity that our athletes leave for the entire society,” explains Marina Daineze, Vivo’s brand and communications director.
“I’m very happy to be taking part in this project with Vivo. I’ve been taking part in 10 Olympics since 1984 with full dedication. This time it was a little different from what I’m used to, but it’s always fantastic to be part of the biggest celebration in sports! Having my voice celebrating good times is special!” says Galvão Bueno.
The last film in the campaign was aired last Sunday (11) on digital platforms.
