New phase of the “Vá ViVer” campaign is led by Rebeca Andrade and Gabi Gagliassi
Acuvue launched a new phase of the “Vá ViVer” campaign with the brand’s ambassadors, gymnast and Brazilian medal record holder Rebeca Andrade and volleyball player Gabi Gagliassi, who debuted as a commentator for the sport during this year’s major sporting events.
The campaign seeks to promote how healthy vision can help people experience the world to its fullest and focuses on sports as an activity in which visual acuity is connected to peak performance.
Gabi Gagliassi is the first to share her routine with Acuvue contact lenses on social media. The volleyball player is the most followed in the sport on social media with two million followers on Instagram and almost five million followers on TikTok. “I wear glasses for some activities, but I started to feel the need for vision correction on the court. That’s when I found out about Acuvue and they invited me to be part of the campaign,” says the volleyball player.
Rebeca Andrade will share her journey since her consultation. The athlete had already tried using contact lenses for sports in the past. “I have used contact lenses before, but I always had doubts and fears about using them for sports. I like the idea of improving my vision and having freedom of movement to perform my acrobatics,” says Rebeca, who explains that this moment will happen after her return from Paris. “I hope that by sharing my new experience I can motivate other people to seek medical care to take care of their vision,” she adds.
“The ‘Go Live It’ campaign is an invitation to fully experience the freedom, precision, practicality and comfort that contact lenses offer, so that everyone can focus on what matters: from better performance in sports to the simple pleasure of carrying out any activity without worrying about their vision,” says Naemi Fukushima, regional marketing director for Johnson & Johnson Vision.
To connect visual health to sports practices and support low-income communities, the brand, together with the Horas da Vida Institute, created the “Sport Lenses” project, which has supported a group of athletes from the Center for Sports Excellence in São Bernardo do Campo (SP) since last year. The athletes, aged 15 to 23, from the athletics and judo disciplines, are monitored by a specialized team that identified those with vision problems such as myopia, hyperopia and astigmatism.
The brand also sponsors the Track & Field Run Series, considered one of the largest street running circuits in Latin America in terms of the number of races. Since 2004, the race has brought together more than 150,000 runners annually in 90 stages throughout Brazil. Volleyball player Gabi Gagliassi will also participate in the circuit this year.
