Promoted by the World Creativity Organization, the World Creativity Festival returns to São Paulo in its 2024 edition, celebrating Brazilian creative diversity.
The festival will take place from September 12th to 14th, with activities spread across three different locations:
– September 12: Opening at Casa Natura Musical, with the presentation of the special 10-year edition of the Prêmio Brasil Criativo and a special show (free entry).
– September 13: Program at the British Brazilian Center, focused on institutional and B2B discussions, highlighting international collaboration and the 20 years of recognition of the Creative Economy by the UN, with the participation of Rubens Ricupero and Edna dos Santos-Duisenberg
– September 14: Event at Hub Green Sampa (Praça Victor Civita), with a gastronomic fair open to the general public, in addition to content that makes up the paid program.
Highlights of the festival include:
Sergio Gordilhopartner at Africa Creative, one of the most respected advertising agencies in Brazil, known for his creative leadership in major campaigns and for taking Africa to the position of most awarded agency in the country.
Rafa CappaiTEDx Speaker, artist and creative entrepreneur, creator of Espaçonave, with a rich and plural trajectory in the creative economy.
Genesson HonoratoDirector of Innovation at Kuba Audio and Professor at Fundação Dom Cabral, recognized as one of the most influential HR professionals in Brazil.
Jorge Brivilatidirector and CEO of Bravo Film Company, a leader in the video production and entertainment industry in Brazil.
Fabiana Liana reference in the live entertainment industry, founder of On Stage Lab and promoter of important cultural initiatives.
Luna Vitrolirsinger, poet, composer and CMO of 99Jobs, with a strong focus on diversity and inclusion, as well as being an award-winning author and researcher.
Bruno Hoerafounding partner of Portland, specialist in Social Media, focusing on creative and inclusive projects for brands.
This year’s event will focus on all profiles that make up the creative economy (artists, entrepreneurs, professionals, investors and development agencies), with a diverse program for each of them. On the first day, September 12, at Casa Natura Musical, the focus will be on entrepreneurship linked to art and culture, with the participation of professionals from the creative industries and cultural presentations, including the Prêmio Brasil Criativo ceremony and a musical attraction. It is worth remembering that the first day will be free of charge.
On the second day, September 13, the program will take place at the Centro Brasileiro Britânico and will be more institutional and focused on B2B. Panels and discussions will be held with businesspeople and professionals from large companies, reinforcing the importance of the creative economy in the global market.
The third day, September 14, will have a gastronomic space open to the general public, in addition, there will be programming that is part of the event’s paid content, with shows and attractions to be announced.
Creative Brazil Award
Lucas Foster in the 2023 edition (Disclosure)
The Prêmio Brasil Criativo is the official award for the Creative Economy in Brazil. In 2024, the event will celebrate 10 years of contributing to and recognizing entrepreneurship, creativity, and innovation. “Since its first edition, the award has been sponsored by 3M. There are 11 regular categories and one rotating recognition category, which will be selected by a jury, and three recognition categories, which will be awarded based on the nomination of a committee,” explains Lucas Foster, Country Manager of the World Creativity Organization, responsible for the Festival.
The judges for the 2024 Brazil Creative Award are:
Ana Fontes, social entrepreneur
Ana Paula Passarelli, Operations Director at BRUNCH
Bruno Stefani, Board Member do MIT Sloan
Claudio Lins de Vasconcelos, professor
Cristina Naumovs, creativity consultant
Daniel Prianti, founder and co-CEO of BPool
Edney Souza, teacher
Eduardo Saron, President of the Itaú Foundation
Fabio Santos, CEO of CDN
Fabiano Sobreira, architect and urban planner
Fernanda Del Guerra, founding partner of Elo3 Business Integration
Fernanda Mourão, Architect and Urban Planner
Genesson Honorato, TEDx Speaker and Psychologist
Ian Rochlin, entrepreneur
Ingrid Barth, economist
Jorge Brivilati, film director
Julia Zardo, PhD in Public Policy
Luna Vitrolira, singer and actress
Luiz Serafim, marketing specialist
Morena Leite, Chef
Patricia Travassos, journalist
Patricio Junior, creative writer
Rafa Cappai, TEDX Speaker
Sergio Gordilho, partner at Africa Creative
Thays Almendra, influencer marketing specialist
Vanessa Rocha Rêgo, producer
Vicente Carvalho, founder of Reasons to Believe
Vitor Souza Bastos, Founder and CEO of Tambor.biz
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