Global campaign aims to invite the public to use their imagination and, in addition to the film, also includes the launch of productions and products
The Walt Disney Company has announced the launch of a campaign starring the Princesses that aims to encourage girls, young women and women to dream big and achieve whatever they want.
The play “Disney Princess: Create Your World” is inspired by the characters’ stories to invite the audience to use their imagination, try new things, believe in themselves and create their own stories.
In addition to the film, the communication also includes a series of actions that will be carried out in Brazil and around the world, such as the launch of content and products, which will be highlighted in physical and digital points of sale, with the campaign’s visual communication throughout the month of August.
