Media plan, developed by BETC Havas with support from BR Media, includes film adapted locally by Content Studio
Finish, in partnership with Electrolux, has unveiled a new campaign with the message “Don’t Keep Working After Work”. The film was produced and shot by Havas Argentina and locally adapted by Content Studio. The media plan was developed by BETC Havas with support from BR Media.
With the idea of informing about the benefits of using a dishwasher, the piece also talks about the time and energy savings provided by the appliance, in addition to revealing the challenges of the double shift of those who work during the day and still have to deal with the sink full of dishes after the end of the day.
“We want to position ourselves as allies in changing habits, showing the practicality that the dishwasher, together with the use of Finish, brings to people’s daily lives. By eliminating this household chore from our routine, we have more time for those we love, to invest in our hobbies or simply watch a series, read a book and relax”, says Cristina Gonçalves, head of marketing at Finish.
“We continued with a full funnel strategy with a combination of channel mix that allowed us to achieve high coverage and the possibility of running an educational campaign on the use of dishwashers and the benefits of the product. We integrated the message into the platforms’ native communication strategy, aiming to establish connections with consumers and promote conversations around the brand,” explains Luccas Athayde, media director at BETC Havas.
In addition to the film, the media plan also includes a digital creator strategy aimed at the brand’s main target audiences.
