With the agreement, the partnership was extended until the end of the 2026 season.
Perdigão is celebrating its 90th anniversary and, as part of the celebration, announced the renewal of its partnership with the NFL, which began in 2023, for the next three years.
In addition, the brand will also be among the sponsors of the league’s first game in Brazil, which will take place on September 6th, at Neo Química Arena, with the Perdigão na Brasa line.
“We are very excited to strengthen our partnership with the NFL, especially as we have the honor of being the official barbecue for the first game in Brazil. The connection between American football and barbecue is a long-standing tradition in the United States and bringing it to the Brazilian public is a significant milestone for us,” said Luiz Franco, Director of Marketing and Brand Innovation at BRF.
Earlier this year, the brand was present at NFL in Brasa, a league event that brings together sports fans to enjoy experiences focused on American football, in addition to having screens to broadcast the SuperBowl.
“Investing in sports with global reach, such as the NFL, is a strategic way to connect the brand with diverse audiences and offer an experience that combines tradition and innovation. This partnership not only celebrates American football, but also positions the sport as an essential pillar of Perdigão, allowing more people to share special moments with the flavor that only the brand can offer,” concluded Marina Secaf, marketing manager at Perdigão.
