Localiza is launching the reality show “Mestre dos Carros” on YouTube this week, which presents a common challenge for many consumers: choosing the ideal vehicle for their needs. The program tests the technical knowledge of automotive and mobility experts, who strive to recommend the best option for the selected participant.
Hosted by Belle Fonseca, Localiza ambassador, the reality show brings together a team of special guests. Among them are journalist João Brigato and two employees of the company: Camilla Oliveira, sales consultant, and Thiago Maurício, sales manager. They all share extensive experience in the automotive sector.
During the program, experts analyze the participant’s profile and needs to suggest different vehicle models offered by Localiza. The final decision, revealed at the end of the episode, highlights which car was chosen by the participant.
“Through Mestre dos Carros, Localiza wants to help those who are looking for a new vehicle to ‘get there’ in a light and creative way, using social media and entertainment as a platform. One of our main premises is to put the customer first, and with this program we will certainly help many people make a decision regarding which model or mobility solution is the most suitable for them”, said Tatiana Rocha, brand director at Localiza.
In addition to being broadcast on YouTube, content related to “Mestre dos Carros” will also be available on other platforms, such as Instagram and TikTok. Localiza has already started publishing teasers, trailers, vehicle reviews and other interactions on social media.
