The brand will promote a series of actions designed to provide moments of fun and well-being between animals and their owners
Grupo Boticário, through its new brand, Au.Migos Pets, announced an initiative that now considers the month of August as the “Month of Au.Migos”.
The period, already marked by dates such as Cat Day (August 8) and Dog Day (August 26), will now feature a series of brand actions designed to provide moments of fun and well-being between animals and their guardians.
“Au.Migos Pets was created with the purpose of transforming the routine of caring for dogs and cats. It is no surprise that we have taken the line to all of Boticário’s 4,000 stores throughout Brazil. Making August Au.Migos Month is a true invitation to inspire a community to show even more love and encourage care between pets and their owners,” said Camila Arruda, Marketing Director of Grupo Boticário.
Among the activities scheduled for the month is Cine Au.Migos Pets, which offered free movie sessions for pets and their owners at the Morumbi Town Shopping Mall in São Paulo. In addition, on the last weekend of August, one of Boticário’s concept stores will hold special events dedicated to animal welfare.
Also as an initiative planned for the period, from August 12 to September 1, customers will be able to enjoy a 15% discount on all products in the Au.Migos Pets line, in Boticário’s physical stores and website and on the Beleza na Web e-commerce site.
